Billboards are often used by companies to send a message to passers by, sometimes describing their services or advertising their products. They are a common form of communication between business and customer.

For a company to produce a billboard they will need to seek out a steel erection firm that has expertise in billboard construction. Often multiple firms are sought out so that the company can get a competitive price on an order.

Larger billboards, or billboards that have special design requirements such as the ability to withstand severe weather or moving parts need to be custom ordered.
Once everything is finalised, the steel firm can begin construction. First the appropriate steel is ordered in the quantity required. Steel for use in high wind conditions, is specially ordered from steel fabricators. With the steel ready the billboard is constructed to the specifications required, then shipped for erection in the designated spot.