Personalisation is becoming much more popular. With people opting to buy personalised gifts for friends and loved ones. If you are able to offer personalisation in any form, this is exactly the way to go. Giving people the option of whether they can personalise a product or not will encourage more customers to come to you. As I said before more people are opting for personalisation. However, giving the option will not draw the people who want unpersonalised products away. Giving them the best of both worlds is your best option. You should always ensure that you have practiced before offering any personalisation. The worse thing you can do is offer it and do it wrong. This will make you lose customers. Having good practice will allow you to show customers what you can do. They will be confident in you to deliver them the best possible product.